Guaranty Trust Bank plc has launched "The SME MarketHub," an
e-commerce portal in Nigeria for Small and Medium Scale Enterprises
(SMEs).
The bank said the e-commerce and business directory portal is part of
GTBank's strategy to empower and support Nigerian SMEs and also
contribute to the growth and development of the Nigerian economy.
It said the portal is designed to enable Nigerian entrepreneurs
migrate their businesses online and take advantage of the vast
international and local sales opportunities within this space, adding
that SME owners will also have access to a wide variety of business
tools that will enhance profitability as well as a community that will
allow them forge relationships with other business owners.
Commenting on the innovation, the Bank's Chief Executive Officer,
Segun Agbaje, said, "There is no getting away from the fact that
economic conditions remain challenging for Small and Medium Scale
Enterprises (SMEs) in Nigeria. It is however vital that this integral
sector of the economy gets all the support it needs to drive growth and
development. E-commerce is widely acknowledged as a powerful tool for
fully enhancing business possibilities as it opens up a world of
businesses to customers and a world of customers to businesses. The
speed, efficiency and convenience with which transactions can be
completed are distinct advantages that e-commerce has over traditional
means of transacting business. With the introduction of the SME Market
Hub, GTBank has provided SMEs an E-commerce platform that allows small
and medium business owners create and maintain an online presence and
expand their business frontiers to new markets and millions of buyers
that are online."
He noted that Guaranty Trust Bank plc has been at the forefront of
industry innovations within the Nigerian financial services sector.
These, he said, include the introduction of the GTBank social banking;
the first of its kind by any Nigerian Bank, which allows GTBank Social
Account holders transfer money, purchase airtime, pay bills, and confirm
their account balances on Facebook as well as the introduction of a
'Fast Track' banking system that allows its customers deposit and
withdraw money within its branches using their debit cards.
He also noted that Guaranty Trust Bank plc was established in 1990
and has within the last 24 years come to be recognized as one of the
most innovative and service focused banks in the Nigerian financial
market space, explaining that the Bank operates from over 230 branches
in Nigeria and has banking subsidiaries in Cote D'Ivoire, the Gambia,
Ghana, Liberia, Sierra Leone, Kenya, Uganda, Rwanda and the United
Kingdom
.
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